GEO and AEO for 2026
Get Found in ChatGPT, Perplexity and Google AI
Traditional SEO gets you ranked. AI Search Optimization, through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), gets you cited inside the answer. We help small businesses become the source AI models quote when customers ask questions in your industry.
- Appear in Google AI Overviews & SGE
- Get cited by ChatGPT, Perplexity & Copilot
- Optimise for voice & answer engines
- Build entity authority AI models trust
Free AI Search Audit
Find out how your business currently appears across ChatGPT, Perplexity, and Google AI and what it will take to get cited.
Key Takeaways
- AI now answers up to 60% of searches directly, without a click to your website.
- GEO (Generative Engine Optimization) is the discipline of getting cited inside AI-generated answers.
- AEO (Answer Engine Optimization) focuses on structured, question-answering content that AI models can extract and quote.
- Businesses that build entity authority and topical depth now will dominate AI search for years.
What Is AI Search Optimization?
AI search optimization is the process of structuring your website content, brand authority signals, and entity data so that AI-powered search engines (Google AI Overviews, ChatGPT, and Perplexity) cite your business when users ask questions in your industry.
It encompasses two complementary disciplines: GEO (Generative Engine Optimization), which focuses on getting AI language models to reference your brand in their generated responses, and AEO (Answer Engine Optimization), which structures your content so it can be cleanly extracted and surfaced as a direct answer in AI Overviews, featured snippets, voice responses, and chatbot replies.
As search behaviour shifts from clicking links to receiving synthesised answers, businesses that invest in GEO and AEO now will hold a compounding advantage: their brand becomes the trusted source AI models learn to cite, creating a self-reinforcing cycle of visibility and authority.
Why Traditional SEO Is No Longer Enough
The search landscape has shifted. AI answers are replacing blue links for an ever-growing share of queries, and your current SEO strategy was not built for this.
60%
of Google searches now trigger an AI Overview in the US
100M+
monthly active ChatGPT users conducting research and purchasing decisions
40%
drop in organic click-through for queries answered by AI
What We Optimise For
AI search is not one platform. We build your presence across every major AI-powered surface where your future customers are asking questions.
Google AI Overviews
Google SGE/AI Overviews appear at the top of SERPs for millions of queries. We optimise your content structure, entity signals, and E-E-A-T indicators so Google pulls your answers into the overview box rather than a competitor's.
ChatGPT & Perplexity
ChatGPT Browse, GPT-4o, and Perplexity all pull from indexed web content and third-party citations. We build the authority signals and structured content that make these models reference your business when users ask industry questions.
Voice & Answer Engines
Siri, Alexa, and Google Assistant read Featured Snippet and schema-structured content. We craft concise, spoken-English answers and FAQ schema so your business becomes the default answer for local and industry voice queries.
Our AI Search Optimization Process
A systematic, four-step approach to building the authority and content signals that get your business cited across every major AI platform.
AI Search Audit
We audit how your brand currently appears (or doesn't) across ChatGPT, Perplexity, Google AI Overviews, and voice search. We benchmark entity recognition, citation gaps, and structured data coverage.
Entity & Authority Building
We build your Knowledge Graph entity, earn citations on high-authority directories and publications, and ensure your brand data is consistent across every source AI models trust.
AEO Content Optimisation
We rewrite or create content using direct-answer formats: concise definition paragraphs, FAQ schema, How-To schema, and speakable markup, exactly what AI models extract when generating answers.
Monitoring & Iteration
We track your AI search presence monthly, testing prompts across platforms to measure citation frequency. We iterate on content and schema as AI algorithms evolve to maintain and grow your visibility.
Frequently Asked Questions
Straight answers to the questions we hear most about GEO, AEO, and AI search.
What is AI search optimization?
AI search optimization (also called GEO or AEO) is the practice of structuring your content, authority signals, and entity data so that AI-powered engines like ChatGPT, Perplexity, and Google AI Overviews cite or recommend your business when users ask relevant questions.
How is GEO different from SEO?
Traditional SEO targets ranked blue links; GEO targets the AI-synthesized answers that appear above or replace those links. GEO focuses on entity authority, structured data, citation-worthy content, and topical depth rather than keyword density alone.
Can you appear in ChatGPT results?
Yes. ChatGPT and Perplexity draw on indexed web content, Bing search data, and trusted third-party sources. Strong entity authority, citations on high-trust sites, and structured Q&A content all increase the likelihood of being cited in AI-generated answers.
How long does AI search optimization take?
Initial improvements, such as appearing in Google AI Overviews for branded queries, typically take 6 to 12 weeks. Consistent appearance in ChatGPT or Perplexity for competitive queries usually requires 3 to 6 months of sustained entity-building and content authority work.
AEO/GEO Works Best Alongside Local SEO
AI Overviews, ChatGPT, and Perplexity draw heavily on the same authority signals as traditional Google rankings, Google Business Profile strength, reviews, citations, and well-structured content. Most clients pair AI Search Optimization with our Local SEO services for the strongest combined result. See full pricing and package details — packages start at $480/month and are fully customizable to your business.
Free GEO Audit
Ready to Get Found in AI Search?
We will audit your current AI search visibility across ChatGPT, Perplexity, and Google AI Overviews, free of charge. You will receive a clear picture of where you stand and exactly what it will take to get cited.